Great for our babies, toddlers and planet

Here at Natural for Baby  every effort has been and continues to be taken to ensure that the environment is considered.

Items sold in the shop are made with organic or natural materials and are all made to the best environmental and ethical standards as possible

Natural for baby and the environment

About the shop

Natural for Baby is owned and run by Elizabeth. Elizabeth has always lived in the area and wanted to open a shop for you that’s not only full of cute gifts and essentials, but items that are environmentally friendly and practical too.

The shop opened in 2014, originally under a different name. The shop was called Natures Purest Balham as Elizabeth was a Franchisee, which was a great way to start a business from scratch. Sadly in 20217, Natures Purest UK closed, leaving Elizabeth with a decision to make, close down or change to running a fully Independent shop.

Well, the decision was made and since 2017, the shop has been known as Natural for Baby and it is a fully Independent shop. Elizabeth has kept the ethos of the shop, as she is passionate about looking after our environment and looking after the workers who make products for us to buy you will find this in the items available for you. The items are great for babies and toddlers to use as they are made with organic or natural materials. The items are also made with the environment in mind and are made ethically too. Most items in the shop are designed to be neutral.

Elizabeth Jones

Environmental Policy

In keeping with the ethos of the shop, anything that can help the environment happens here. At Natural for Baby, the electricity is sourced by a renewable supplier. The paper used is recycled. The paper bags are made with recycled card (although many customers do not require a bag). Most items posted will be posted in boxes that have been delivered to the shop with stock in it. Items posted will be packed with plant based Sellotape and paper packing tape.

In addition to cutting down the shop’s carbon footprint as much as possible, there are also recycling schemes that happen in the shop!

Shop Recycling

Natural for Baby has a Bra Bank, please bring in bras that are new and no longer fit or are falling apart, it’s a collection for a charity called Against Breast Cancer.

Natural for Baby is the local drop off for the Terracycle scheme for Ella’s Kitchen pouches. Any brand of the baby food pouches can be dropped off for recycling, but please bring the pouches in WASHED, you can cut them open if needed, but this is essential to keep the shop nice and clean. They’re recycled for charity too! This time First Touch gets a donation twice a year, they’re the charity who support out local neonatal unit at St George’s Hospital.

Last, but not least, Natural for Baby is also a drop off location for the Hygiene Bank. Please bring in items you buy to donate or unwanted gifts of a hygiene nature – toothbrushes, deodorant, shower gel, shampoo etc. The items dropped off are then distributed to local people who need them. The rule is that if the items are nice enough that you would pass them to a friend, then they’re nice enough to be dropped off.