78 Balham High Road, Balham, London, SW12 9AG, United Kingdom


Love our babies, our toddlers and our planet too

Environmental, Privacy & Returns Policies


Natural for Baby and the Environment

Here at Natural for Baby in Balham every effort has been and continues to be taken to ensure that the environment is considered. 

Items sold in the shop are made with organic or natural materials and are all made to the best environmental and ethical standards as possible.

The Electricity used here in the shop is supplied by a green energy supplier. 

All paper for all notices is recycled paper.

Natural for Baby takes part in Close the Door – by keeping the shop closed it keeps heat in the shop in the winter, keeps extra heat out of the shop in the summer and as this shop is on a High Road, keeping the shop door closed prevents pollution from coming into the shop from passing traffic.

All paper bags/boxes/tissue paper are made with recycled paper.

This shop uses First Mile to recycle any waste, but also many people who are moving house frequently re-use stock boxes for house moves.

The printer and ink used in the shop basement are efficient and ink cartridges are recycled.

 The handwash and washing up liquid in the shop; and washing liquid that the ex-display items have been washed in are not tested on animals and are eco-friendly.

There is both a Bra Bank and an Ella’s Organic Food Pouch recycling Box here in the shop. The Bra Bank is for Against Breast Cancer and the Pouches are recycled for First Touch (Neonatal unit at St George’s, Tooting)

 When customers need something to be posted to them, boxes that have been delivered to the shop and packaging is re-used.

Even my tea leaves are composted!

Privacy Policy

It is great when anyone signs up to receive the updates, thank you for doing so. Your details will be kept securely on a Mail Chimp list and you will only get updates from the shop. Your details will never be passed on or sold to anyone else. You are free to unsubscribe from this list via the emails at any time.

The only other customer data received at the shop is phone number given directly within the shop for the purposes of letting customers know when something will be back in stock; Address and contact details when customers buy Nursery Furniture; and when customers choose to buy online. The only details that will be passed on are your address to the Nursery Furniture supplier who need your address and contact details to be able to deliver the furniture to you. You can have Nursery Furniture delivered to the shop, but as this is a small Independent shop with no Van, I am unable to deliver Nursery furniture from the shop to you. it must be collected from the shop or delivered to you by the Nursery Furniture supplier. No other details are passed on ever, but may be kept at the shop to keep a record of websales.

Refunds and Returns

Refunds and credit notes cannot be issued for Nursery Furniture as these items are not held in stock, but are ordered in upon customer request. The Nursery Furniture come with a 5 year Guarantee when registered within 28 days so should there be any problems, Obaby can help you directly.

If an item needs to be returned by a customer or swapped by a gift recipient, the items returned or swapped must be returned in perfect condition with the original label and packaging.

Goods may be returned for a  refund to the shop with a valid receipt within 28 days. Sale items cannot be returned.

Gifts may be swapped with a valid gift receipt, please ask for a gift receipt inside the shop. If you buy a gift online for someone else, I will treat this sale as an item with a gift receipt for the person who receives the gift. The gift recipients will have three months to swap their gift. I will be able to  see that the item(s) was ordered from one address and delivered to an alternative address to know it was a gift, so please take a note of the order reference number or date of purchase so I can find the sale on the system.

Upon the rare occasion that something is faulty, please contact the shop as the different brands operate in different ways as to how to resolve any issues, some may wish to contact you directly or need a photo for example.

Shop contact details

Natural for Baby is open for you Monday to Saturday, see the main page for opening hours.

If the phone is not answered please do leave an answerphone message, Elizabeth may ring you back before she gets to hear your message at the end of the day.

Natural for Baby is owned by Ethics of EJ Ltd.
78 Balham High Road, London, SW12 9AG
020 8673 2672